Venture Café Brand Colors
Venture Café is happy to share its digital style guide – a visual and written system of guidelines designed for everyone who creates branded material for Venture Café to keep consistency, save time, and create an optimal brand experience.
The Venture Café color palette is varied, vibrant, and encompasses a variety of colors that represent its host communities.
- Primary Palette – Venture Café uses an overarching gradiated color pattern to represent the overall brand. A medium shade of gray is used for the darker color within the logo and a darker gray is used as a backdrop when reversing the logo in white.
- Specific Location Palette – Each Café location is “flavored” by a color that represents each city. City colors should not be mixed and matched and should appear separately at all times. City color is used in very specific ways in the Venture Café logo. These colors can be used as highlight colors in text and layouts.
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Logo Variations
The Venture Café has multiple logo variations including stacked, horizontal, and with or without a tagline, and program names, all with reversed/white versions (for use on dark backgrounds).
stacked
horizontal
program
Logo Use
Allow the logo ample breathing room. Refrain from crowding the logo with other elements. Use logo in a large format so the tagline is legible. Revert to logo without tagline at smaller sizes. Use corresponding city colors and reversed version when on darker backgrounds.
Do not use unapproved brand colors, gradients, fonts or elements. Do not modify logo proportions or scale the logo disproportionately. Do not constrain the logo within unapproved shapes and do not use the logo on colored backgrounds where contrast creates decreased visibility.
